 |   |  |  |  |  | Sales • Marketing • E Marketing • Management • Publicity • Operations • Planning • Development
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Ten Commandments
of Travel Trade Show Success
Ask yourself these important travel trade show marketing questions.
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Are you considering marketing with a trade show?
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Have you spent more then $1,000 in travel trade show exhibiting?
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You have exhibited less than 5 times?
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Did you arrive at the trade show just in time to set up?
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Were you under staffed in your booth?
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Were your sales results less then you expected
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Did you leave the show tired and exhausted?
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Are you questioning whether you will ever exhibit again?
If you answered YES to any of these questions, you need to read these top 10 strategies to increase your travel trade show marketing success.
No matter if you are a seasoned travel trade show exhibitor or a newcomer, do not consider exhibiting until you read and apply these valuable tips. These quick tips and training resources will save you an aching back, wasted money and increase your tourism sales – guaranteed!
FACT:
The
majority of travel companies and destinations I
see exhibiting at travel trade shows do a
terrible job. Theses same poor-performing
companies then complain to show management that
it was managements fault.
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Usually these same poor promoters wonder why
their sales stink, … and it’s usually not
just at the trade shows.
Travel trade show marketing done properly can be
not only fun, but highly profitable! There are
few tourism marketing venues where you can have
lots of personal conversations with qualified
prospects – looking for what you are
promoting. That is if you follow these tips.
If
you choose not to follow these 10 trade show
tips and training resources, I’ll bet you
answered “yes to at least 6 of the 8 questions
above.
Apply these simple, yet critic travel trade show
marketing tips and prosper. Also be sure to
check out the 1-hour travel trade show audio
seminar you can download to advance your
knowledge and profits.
Ten Commandments of Travel Trade Show Success
1) Have beginner's mind. Seek out
expert advice and information before you exhibit. Take workshops and read all
you can on trade show marketing.
2) Establish team-created objectives.
Incorporate your most friendly, motivated, and knowledgeable staff.
Role-play and practiced boothmanship before show.
3) Pre-show mailings and phone invitations
to customers and prospects can triple booth attendance. Multiple
personalized letters and postcards promoting special offers redeemable only at
your booth works great. Start four - five months before show.
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If you seek a
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If you are not using this
simple technique, you are loosing sales &
money!
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4) Arrive before show.
Meet with media, establish sales representation, and
network with fellow travel professionals. When the show
starts you'll be better prepared and rested then most.
5) Show management is an asset.
Work with them on providing value to attendees through your travel
presentations, workshops, sport simulator and fascinating
attractions.
6) Invest in quality. Use exhibit
with easy-to-read graphics and bold benefit-oriented copy. Use "defining
statement" headline graphics. (See the guide Tourism Marketing Success for help)
Prospect should quickly understand what types of
activities you offer, where you go and level of adventure, i.e. soft, moderate,
high risk.
7) Smile. Don't pounce on
prospects. Establish rapport before qualifying prospects. Ask open-ended
questions, "What do you think about foreign travel and river
rafting?" Use breath mints.
8) Use brochures as a disengagement
tool. Use "no's or not interested" as an opportunity to move on to
another prospects who's interested in your type of trip or
destination.
9) Take care of yourself.
Schedule your staff so that everyone is well rested.
Drink plenty of water. Eat well-balanced meals. Avoid
alcohol at all times during show. Wear comfortable
shoes. Stretch your muscles while checking out other
exhibits.
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"His
tips, while simple, are extremely powerful and
make this book a must-read for anyone in the
tourism industry." For more of Carol’s
comments and others, click
here. |
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Carol Patterson’s Review
Author: The Business of Ecotourism |
Click Now To Listen
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10) Follow-up.
Contact key prospects immediately after show with letters, calls
and brochures. Multiple mailings and contacts increases chances
of sales 65%.
Successful Tourism Trade Show
Exhibiting “Audio-Seminar"
If you do any travel show exhibiting or are considering travel trade
show exhibiting, then this 1-hour recorded seminar will help you get
more qualified prospects and convert them into paying customers and
destination visitors. By investing 1 hour of your time and very little
money, you can radically improve your results -- guaranteed!
This fun and interactive, seminar you can be download direct into your
computer to re-play as often as you like and share with associates.
The seminar also includes guidance and training to help you be more successful
before, during, and after the show, as well as articles, tips, and
answers to your most frequently asked questions.
More info on Tourism Trade Show Exhibiting Success Downloadable
Seminar.
Tim Warren
and Adventure Business Consultants, has helped dozen's
of travel business just like you create travel trade show
and tourism marketing strategies that help you standout
from the crowd and get more customers!
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