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Tourism
Marketing Business Success - Case Study©
26 Year Old Rafting Co. - - 2003 Best Year Ever!
Increasing a tourism business or destinations’ profits and arrivals
is usually the number one goal of the most tourism professionals
we are in contact with. Starting with this issue of our E-newsletter,
we will provide you a new tourism success story in every issue.
A detailed case study of a specific tourism business or destination
that has successfully increased arrivals and profits.
Our
goal is to the reveal specific strategies, resources, steps
of implementation and bottom-line return on investment for tourism
projects we have worked on. Read this case study and apply the
examples and you’ll be on your way to increasing profits and
arrivals too.
Learn
how a California based rafting company increased sales in 2003
over 30% in less then a year -- when most of their 40 competitors
businesses were down 10% - 25%. Click
Here.
Successful
Tourism Web Sites
How–to create or improve
your web site to increase arrivals & sales ©2003
Web sites are a major part of the tourism
marketing success strategy used by international tourism promoters:
tourism boards, Associations, lodging, tour operators, etc.
If your web site does not have these four primary elements clearly
and quickly represented, you are missing opportunities and losing
sales.
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Creates a desire to use your tourism services, visit your
destination or participate in your unique tourism option
-
Clearly informs prospects of travel and service benefits,
options, sites, nature/environment, safety and activities
- Answer
questions and concerns a typical visitor may have
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Motivates prospects to contact you quickly (not your competitor)
for more information, travel options and dates, answer questions
and address concerns
If
your site achieves all these goals, then the prospects that
have visited your site will be more excited, motivated, qualified,
informed and much closer to visiting your country or giving
you a booking. This article is not about HTML web design or
layout theory, but why the written word and consumer psychology
is a prime factor in influencing arrivals and sales. Read
on and get how-to strategies, specific examples and cutting
edge resources to improve your tourism web site success.
Keys
for Profits and Success©
Creating advertising and marketing
that works
A paper presented by Tim Warren at the
1999 World Congress of Adventure Travel and Eco-tourism. It
covers: successfully selling services - the foundation of adventure
travel, the 3 Principals of adventure travel prospects, The
Nine Principles of Customer Service for the Adventure Travel
Industry, and a important tool to designing advertising that
works - the Defining/credibility Statement.
Incorporating
Guides and Field Staff
in Your Sales Effort©
Profitable companies know that all staff
- especially those in the field - play a critical role in their
organization's overall growth, profitability, and success. Learn
how-to get your field staff to be some of your best sales people.
Creating
A Profitable Relationship
Between Outfitters And Booking Agents©
Whether you are an agent or outfitter,
currently work with travel agents or would like too, have never
sold active/adventure travel and want to or are looking for
ways to improve your existing relationship, this short article
can help you achieve success. A must read that will make you $$$$.
Secrets
of Trade Show Success©
The adventures of Annie Oakley
& Tropical Bill
A fun fictional story about the way dozens
of adventure travel and eco-tourism businesses I observe, "fall
out of the saddle". This is a must read for any business in
the adventure travel or eco-tourism field considering or participating
in trade show marketing. Guaranteed tips that will increase
effectiveness substantially before, during and long after the
show!
Increasing
Profits in your Outdoors Business©
Retail Sales and Strategic
Alliances
Successful outfitters, destinations and
travel agents know those retail product sales; rentals and strategic
alliances can increase profits, enhances guest's sense of value
and even promote new business.
In
this article you will learn how-to profitably:
- Start and improve your retail sales
operation.
- New trends in products that are easy
to sell.
- How merchandising and promotion can
guarantee increased income.
- Strategic alliance success stories.
- Tim's' guerrilla secrets for promoting
your business using wearable.
Harvesting
Clients From Your Promotional Dollars©
The wisdom of tracking your
investments
Adventure travel companies spend hard earned
money on advertising and promotion counting on lots of prospects
ready to take their trips and buy products. It's very easy to
spend tons of money. And frustrating and potentially fatal if
you don't get the results you need. This article full of interviews
with successful outdoor operators will help grow your business
by showing you the wisdom of tracking your advertising and promotions,
and how-to get better results.
| Short Business
Articles & Tips |
Guidelines
for a Successful Tourism Business Check List & Score Card ©
Knowing you and your
teams strengths and weakness is key to being successful and
increase your arrivals and profits as a tour operator, travel
agent, lodge owner or tourism promoter. Read this checklist
and fill out the score card of essential tourism marketing,
business, and planning ingredients and personal characteristics
needed to prosper. This is brief outline essential for planning,
starting and growing a tourism business.
This checklist applies
if you are an established company, just getting started or are
considering starting a tourism business. Some of the 40 important
elements we'll address include: sales, marketing, web sites,
and search engine optimization, business policies, budgets,
strategic planning and much more. Click
here to find out where you stand on the path to success.
Increased
Sales and Arrivals by Improving Your Image Helping Guest Relax
with Better Tourism Safety & Security ©
Top international tourism
destinations and companies know that to increase arrivals and
sell more trips they must positively influence perceptions of
their company and country's safety and security. The #1
reason tourists or outbound tour operators (OBTO) will book
your trips or not, depends on if they feel your region, country
or operators are safe. Few tourists want to go on a
vacation to risk their life. No matter how wonderful your country,
trips, pricing or tourist attractions are, prospective travelers
are going to assess their safety and security first.
Is
the information that prospective travelers or OBTO hear or see
accurate, complete and what you want to communicate? Quite
frequently - it is not! If the information is false or incomplete
about your destination's safety, security and tourism appeal,
will this effect sales and arrivals? ABSOLUTELY YES.
For
the full article with step by step tips and tools to improve
your sales and arrivals through better tourism marketing communication
of your tourist safety and security, click
here.
Six
Secrets
to Create Successful Tourism Marketing Copy ©
Increase Your Prospects &
Sales - Guaranteed
Are you booking
enough tourism clients from your existing marketing material?
Do you want to book more and increase your profits?
If you want
to substantially increase your tourism prospects and sales without
a lot of effort and expense, then read on and prosper. You are
going to learn the power and impact of the written word.
Your best
prospects are choosing to give you business or not
based on how effective and compelling your written word communicates
your tourism marketing message or destination information. Quick
tips followed by in-depth resources guaranteed to improve the
effectiveness of your tourism marketing material.
The
Nine Principles of Customer Service
for the Adventure Travel and Eco-tourism Industry©
In this short article, I will show you
the effective and most overlooked path to increase your sales
without spending additional money. Read this first, before
you spend a cent on advertising!
Reservation
& Booking Checklist©
For Booking Agents & Outfitters
A step by step template you can use today
that will improve communication and service for your clients.
It also covers how-to match the right client with the right
trip and how you can get the supplier support you need to profit.
Ten
Commandments of Adventure Travel and Ecotourism Trade Show Success©
This is a must read checklist
for you and your staff if you're considering or are participating
in trade show marketing. Guaranteed tips that will increase
effectiveness substantially before, during and long after the
show!
Effective Tourism Marketing Secrets
Successful Press Trip &
Guidelines
Offering visits to members of the media
is a good way to encourage favorable editorial coverage. Be
sure you create a policy for hosting press representatives.
A policy will allow you to operate more professionally in your
dealings with the media. This should include such things as
what you will provide, i.e.: meals, accommodations, activities,
transportation, airfare, etc. It would also include whether
or not spouses or guests are included, the length of the visit,
responsibilities of host and guest and expectations.
Press
Trip Agreement
To
help insure your press trip goes smoothly without surprises
on either side, check out this important sample press trip agreement.
This fill-in-the-blanks form will help you spell out the responsibilities
of both the journalist and the host. Positive media trips are
tourism marketing magic! Click
here for the sample form.
How
to Guarantee Your Press Release Won't be Read
The Deadly 7 Mistakes! for
you and your staff if you're considering or are participating
in trade show marketing. Guaranteed tips that will increase
effectiveness substantially before, during and long after the
show!
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Don't use an established news wire
or PR distribution service.
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Create it using anything but plain text
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Tag it with an email attachment that
needs to be opened
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Use a title that doesn't immediately
clarify the subject
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Use an abundance of adjectives to describe
your topic
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Include grammatical and spelling errors
in your title and/or text
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Use incorrect or unprofessional formatting
for your release
Click
here for the complete article. |
Working
With Travel Media Yields Profitable Results
Obtaining editorial coverage should be
a goal of every tourism marketing professional who offers travel.
The value of editorial is tremendous as it is seen as a third-party
endorsement of your services, whereas advertising is seen as
self-gratuitous. Earning positively publicity can be worth hundreds
of thousands or more in effective advertising and make your
phone and E-mail light up with qualified motivated prospects.
No matter if you are promoting a small
tour operation or an entire country, read on and learn why creating
relationships with travel media can be some of the most cost-effective
and results-oriented tourism marketing you can do.
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