E-marketing Categories · Travel Marketing Resources & Information

I define effective travel E-marketing as any blend of technology and travel marketing to target, promote and communicate your travel offerings to increase your revenues.

Since this is how the majority of travel shoppers and consumers now find and buy travel, (and it is only going to increase) doesn't it make sense that before you invest too heavily in many other forms of tourism marketing like trade shows, advertising, expensive brochures, etc, you have a solid internet travel marketing program? I am an advocate of these other forms of travel marketing. But now that one of the best return on investments (ROI) is via travel E-marketing, I want to show you what you should be doing first to successfully market your tourism business.

Primary Travel E-marketing Categories Include: (click links for more Info)

Do Not Invest In Any Form of Tourism Marketing – Until Your Read This

Before you invest in any of form of tourism marketing, make sure you first have started and are growing your online marketing and sales efforts. If you don't, your dreams of fun and profits in the travel industry – can turn into a nightmare fast.

If you are not using E-Marketing to effectively promote your travel and vacation options, I bet you your competition is.

When your Internet tourism marketing is done right, your return on investment (ROI), can't be beat! The first two Travel E-marketing strategies I recommend that will yield you maximum exposure and web site traffic is:

• Earning top search engine ranking with search engine optimization (SEO)

• Wise use of Pay Per lick advertising (PPC) with Google Adwords

Good News:

Although the Internet is getting more and more competitive everyday, someone has to be in the top two pages in Google and Yahoo – why not you? Since these two search engines control (Google is the #1 search engine) over 90% all global travel searches, I recommend you focus your SEO efforts here. SEO work can be very technical, needs to be ongoing and is constantly changing.

How-To Earn Top Search Engine Ranking for your Travel Website

To yield real return on investment for your SEO efforts, you have to either; have specialized software and knowledge and a totally dedicated staff person who is up on every aspect of earning and keeping top search engine ranking or work with a company that specializes in search engine optimization.

But beware of companies who claim they can earn top ranking for your travel website. Make them prove it by giving you some of their travel clients' competitive key word phrases and the URL's so you can check it out in Google yourself.

Check out for yourself some of the travel websites below and the top ranking the have earned in Google. I guarantee you, these travel website owners are smiling all the way to the bank. If you want to earn top ranking too, check out the steps below.

Travel Providers Who Can Benefit From Effective Travel E-marketing

Search Engine Optimization for Travel Web Sites (SEO)

Do you want to have tons of travel prospects to your website, you can convert to increased sales and arrivals? This is what a well researched and executed search engine optimization campaign will do for your travel web site over time. 

I define search engine optimization (SEO) as the active and ongoing process of optimizing your travel web site content, HTML tags, creating 1-way and reciprocal quality link partners and more to match the relevancy criteria of Google and Yahoo and consistently move into and hold top ranking.

Look for Proof From the Search Engine Optimization Provider

One thing you can count on about Internet travel marketing with search engine optimization is that Google and Yahoo are constantly changing the way they rank sites. Often the changes are very subtle but can result in a huge loss of ranking very quickly. Has this happened to you?

This is why I recommend you work only with SEO professionals who live, eat and breath search engines, the changes that happen and will constantly work on keeping your travel web site in the top.

I have been fortunate that I found a quality company I recommend and have partnered with after numerous false starts with other SEO companies. The company is Position Research, which takes a scientific and thorough approach to earn top search engine ranking. 

Open Google Search Engine & Check Out These Top Rankings

See for yourself current top ranking in Google for some of our travel clients and our own website. Also check out how many relevant search results come up for these competitive key word phrases, usually in the millions! All rankings below ours are competitors who are not getting the web traffic that these travel clients earned. Results may vary day to day, but normally:

90% of phrases show up naturally on page #1, often in the TOP 5!

Check Out These Top Rankings I'm Really Proud Of and My Clients Love!

Wouldn't it be nice if you had top ranking like this too?

Search engine optimization is a long-term strategy only for those who are really serious about earning the "lion's share" of traffic in your travel niche market. Are you?

Call me and find out how. You'll be glad you did. 800-707-7870

***** BIG FAT WARNING ON YOUR TRAVEL WEBSITE ****

Earning lots of web traffic to your travel traffic website from effective search engine optimization, pay per click and other travel E-Marketing strategies, is a big waste of your time and money, if you do not convert these prospects into increased inquiries, sales and arrivals.

Does you travel sites convert traffic very well?