Tourism Marketing & Business Success
How We Increase your Arrivals & Success

One of Tim multi-day training’s he did on site in 2001 & 2002 for the USAID funded Mongolian Tourism Association

Our primary role as tourism marketing and business consultants is to increase your arrivals, profits, and knowledge, while lowering your costs, in the fastest period of time by evaluating your needs, creating a blueprint for your success and helping implement it.

Here are your 2 steps towards more travel & tourism sales, increased arrivals and reaching your goals with Adventure Business Consultants.

1) Our tourism consulting services start off with a comprehensive business/marketing analysis followed by a written game plan/outline. You’ll receive a detailed action plan that’s reviewed with Tim Warren personally covering your areas of biggest opportunities, answers to your greatest challenges, as well as our guidance in how to achieve your goals. These areas include:

• Sales – We will help you increase your sales and tourism arrivals by leveraging your service or destinations unique opportunities, capitalizing on technology, enhancing your unique selling proposition and improving sales skills so you convert more prospects into paying guests. This equals increased profits!

• Marketing – We are tourism marketing experts. No matter if you are a whole country, multi-location tourism destination, travel agency or small tour operator, let us give you a realistic roadmap that’s actionable, realistic to your needs and will help you realize your dreams.

• Media – Our team of travel media specialist will help you get word out about your tourism opportunities to qualified travel journalist who do reach the global active travel marketplace. We use online media kits, compelling press releases; press trip invitation and guidance on working with travel media. We help travelers know about and choose your tourism offerings.

• Collateral Material – 95% of your prospects learn about your travel & tourism offering via your written brochure, ads, tradeshow stand, web site, etc. We will help you increase the effectiveness of your marketing material five fold by enhancing your credibility and clarity of your sales message. This alone is worth the entire investment.

• Tourism Web site – Complete evaluation, re-writing/design or creation of sales-oriented tourism web sites. Our travel web sites will excite and enroll the attention of your prospects, educate and qualify them to motivate prospects to call or E-mail to book trips. If your web site isn’t selling your services or destination effectively, you are losing HUGE potential sales.

• Trade show strategies – If you are exhibiting or not, our guidance will save you money while increasing your travel tradeshow effectiveness.

• Advertising & Promotion – Complete analysis, copywriting and strategies will save you money, increase effectiveness and return on investment. Don’t invest money in ads or sponsorship without our help.

• Operations: Office & Field – One of the most important areas of your tourism business that is frequently overlooked. Problem solving team building, internal and external customer service initiatives, itinerary review and creation, pricing, hiring, management and so much more. Happy teams reduce employee turnover, hiring costs and increase sales via better customer service. Earn the referrals that will keep you profitable for years to come.

• Booking agents, outbound tour operators and group sales – Let us help you create win/win relationships with other travel business professionals. If you’re an agency and want to sell adventure & ecotourism travel, we can help you integrate the lucrative active travel market with quality supplier and profitable commissions.

• Strategic planning & development – Our business and marketing plans are actionable, realistic, sales and profit-oriented. We also can help you position your tourism company to sell for maximum earnings.

• Suppliers - win/win relations – Get the terms and conditions you need to make a profit.

• Summary of what you need to focus on – We are as much executive coaches as tourism marketing consultants. Our deep analysis will uncover your key problems and concerns, create prioritized strategies to solve them and help keep you on track.

• Financial analysis & suggestions – Our analysis is unique and will give you the information you need to control your finances. Let us help you solve cash flow challenges, pricing, costs, under capitalization, as well as prepare your tourism business for expansion, acquisitions and diversification. Learn what makes you profits and how-to avoid that, which doesn’t.

• And much more! – If you are ready to create greater success and satisfaction in your tourism profession and want help, give us a call. Your investment with Adventure Business Consultants will be one of the best things you ever did to increase your profits and arrivals while lowering costs. Our goal is to increase the quality of your life through a more successful tourism business.

	“We originally hired you to analyze our business and give us a tourism marketing plan. But it has turn out to be so much more! Working together to implement your action plan has allowed us to accomplish things we have dreamed of for years, gain top ranking in the Internet in a very competitive market and increase our business in the post 9/11 years. Thanks Tim!”
Norm Shoenhoff – President Whitewater Excitement – California River Rafting Specialists since 1978

2) Short-term & long-term tourism business consulting and project management.
Once we have reviewed the analysis and marketing suggestions together, you have the option of taking the suggestions and implementing them yourself or hiring us to help implement them. If you see value in what we have done for you and want assistance in creating a more profitable tourism operation, we then compare priorities and further develop action/cost and time-line plans that we can implement on your behalf. Short-term projects are limited to a few very specific items that need to be created or updated.

Long-term project management and public relations is a commitment that will allow your tourism board or tourism business to make significant improvements in the key areas that effect tourism profits or arrivals. We will coach and be in partnership with you on a step by step process that achieves results. Like anything, more concentrated efforts over time, yields more results.

1) Send as much about your tourism destination, tourism board, current trips, and/or future plans that you can.

All tourism promotional elements:

	ads		letters of recommendation
	brochures		reference list
	postcards		cover letters
	flyers		policies and procedures
	web site		feature stories
	who is representing you, (wholesale and retail booking agents)		media, government and tourism contacts
	itineraries		business and marketing plan, etc.
	sample of a confirmation and media packet		staff operations manual

• This also includes as much printed or electronic information on local or regional competition, visitor and convention bureaus and any special professional Associations you belong to or are considering. The more I know about what you've done, where you are and where you want to go, the better equipped I am to help enhance your profits.

2) You fill out a travel & tourism customer questionnaire/needs analysis to start uncovering challenges and opportunities

3) We fill in any blanks with a verbal questionnaire/needs analysis from the information you supply together on the phone that takes 60 to 120 minutes.

4) We then create a comprehensive written tourism marketing and business analysis/outline of what we see as the biggest areas for improvement and profit opportunity. This would include specific recommendations that support your biggest current needs and concerns. Tim Warren will review your analysis and action plan with you and answer any questions you have. This process takes between 2 - 4 weeks.

5) All information and conversation are strictly confidential.

	"Tim is the best consultant we have worked with in the industry... His analysis was thorough and insightful. His holistic approach put all the pieces together in a focused, easy to understand format. And most of all, his suggestions were actionable, not just theoretical."
Nicole Smaglick, Executive Director Another Land - Africa Eco-cultural Tours

Tourism marketing /business analysis
All interviews and correspondences, analysis of your tourism business plan or concept, review of all promotional material and web site, analysis of your current needs, written recommendations plus my verbal feedback and advice range from $4,000. - $20,000 or more depending on size, status, and number of elements in your tourism project. We'll give you a quote with deliverables after an initial phone consultation/interview, reviewing your information packet, determining your specific needs and the scope of your tourism project.

Project management - Long & short term
We work on a project by project basis or can implement an entire plan over time. A written project management quote with priorities outline will be given as part of your tourism marketing/business analysis and action plan.

To insure maximum return on your investment, Adventure Business Consultants and our associates limit the quantity of clients we will work with at one time. We also will not work with directly competing companies concurrently.

We hope that this information has helped answer your questions. We look forward to assisting you and your teams build a solid foundation for long-term tourism profit and fun.

Call today, 800-707-7570 or e-mail us for a FREE INITIAL CONSULTATION and find out how you can start improving your tourism profits and success!

Sincerely, Tim Warren

PS. Be sure to check out Tourism Professional’s Comments to see why dozens of tourism professionals just like you; give Adventure Business Consultants, “2 Thumbs Up!”