Good News at Last!  Help is Here for You

What would it be worth to you to have a very simple, but extremely powerful strategy that turns your travel promotions into increase arrivals and sales - and for less then a cup of Starbucks© a day for 2 1/2 weeks? Not to mention, saving you 10’s of $1,000s’ on wasted travel marketing, your time and your dreams. For over 12 1/2 years we have studied the successful practices of hundreds of travel professionals and the buying habits of travel consumers worldwide. This research has led to creating a very powerful guide exclusively for tourism professionals that has consistently yielded profitable results for large and small tour operators, guides, outfitters, lodges, B&B’s, travel destinations, travel agents, even states and countries.

If you have not yet started your travel business and career, consider yourself fortunate that you have found proven tools and resources that can earn you, or your employer, enormous returns, save you time and avoid painful anguish.

Just like famous dog musher and lodge owner, Jerry Austin (from the testimonial above), when you use this state-of-the-art, proven technique, designed specifically for tourism professionals like you, you will be smiling all the way to the bank too!
 

Tourism Marketing Communications
– Your Pathway to Success

The primary way the majority of your prospective clients are going to find out about your travel lodge, tour, agency or destination offering is through what people read about you in your written marketing communications. What and how your travel brochures, web site, tradeshow displays, advertising, even what your promotional videos, phone message, letterhead, etc. communicate about your tourism products can be worth 100’s of $1,000's in increased arrivals and sales.

Yet, little attention is given to the enormous power your marketing words have on your sales and arrivals. How many times have you delegated your website or brochure to a staff member or someone else that has yielded poor sales results?

Wouldn’t you like to turn your marketing into a great investment, not a big expensive headache?

The quote at the top of the page is an e-mail I received from client Jerry Austin about some new sales, direct from one of his web sites, which uses the same tourism marketing communication formula I am going to share with you. How Jerry’s web site was written, laid out and presented was worth $4,000 in new sales in a matter of minutes.

Read on and I’ll give you the same proven tools to super charge all your marketing communications and increase your sales – all with less time and expense, just like Jerry.

You are probably wondering, will this work for me?

As business and marketing strategists exclusively to the travel industry since 1994, we’ve been studying the buying habits of thousands of travel consumers around the world to answer these two important questions:

1. What motivates travel consumers to choose one destination or operator over another?

2. Specifically what got these travel consumers off their butts and got them to call or E-mail a travel provider or destination and make a booking?

Our research led to some powerful discoveries about travel consumers.

And when we applied these secrets to travel providers marketing communications -- inquiries, sales and arrivals radically increased.

When you use these same easy to apply strategies, travel consumers will much more likely to call you too.

This “must-have” guide gives you the simple, yet highly powerful strategy to get travel consumers to choose you and not one of your competitors. This eye-opening book is presented as an easy to understand, step-by-step guide to help you turn your marketing communications into increased prospects and sales – quickly.

“Our brochure was headed to the printer, but just before, I was able to stop and make some crucial changes suggested in this guide.  Thanks for making it so easy!”

Doreen Toller Co-owner - Alaskan Tour Guides Click Now To Listen

Just because you’ve spent 10, 20, 50, $100,000 or more on your tourism marketing - doesn’t mean you automatically increased you arrivals and sales.

No matter if you’re a one-person guide, tour operator, promoting a lodge, or a whole region or country, if want to increase sales and arrivals, you have to be able to communicate your marketing message effectively.

If you are like most tourism professionals, you don’t know how to, don’t want to or have the time to write effective marketing and sales oriented promotional materials. You’d rather being working with travelers, in operations or work with your staff.

So, are you getting all the qualified prospects and sales you need? Probably not.

This book will help you spend more time doing what you love, instead of trying to figure out marketing communications.

News Flash: Most graphic artists or web designers don’t know how to create sales-oriented marketing communications either.

No surprise, they are artists and designers – not sales people. And unless you are getting the majority of your customers from repeat business and referrals; you must seek new prospects continually to avoid failure and financial loss.       
You hope that after travel prospects review your expensive marketing ads, brochures, website, etc, they will pick up the phone or email you to find out more about your tourism trips or destination.

The good news is; you and your staff, designers and web masters can learn to create result oriented marketing materials, with our new step by step guide, Tourism Marketing Success©.
 

Creating Marketing Communications That Sells!

The secret principal you are going to get in this powerful book is called the Defining/Credibility Statement©. It is a marketing communication building block to help you improve your marketing clarity, message and results. Not only in your primary marketing material, it will also help you create more professional flyers, ads, newsletters, letterhead, postcards, even outgoing messages on your voice mail.        

The Defining/Credibility Statement© is for marketing and non-marketing types who want their phone or e-mail inquiries to radically improve.

I define “marketing” as actions that increase your phone and E-mail inquiries and “sales” as getting those prospects to give you $$. Well-written marketing materials will increase your qualified prospects – and put them on the path to becoming customers.

News Flash: If you are not getting sufficient prospects, you are not going to sell enough. It is that simple.

By increasing the effectiveness of your marketing communications, more people and prospects will be exposed to your marketing messages that can then be converted into sales. It is all a numbers game.

If you increase the effectiveness of your marketing communications by just 1% or 2% your return on investment in new prospects is HUGE. Check out below to see just how profitable this can be.
 

For this happy tour operator, his marketing communications was worth almost $200,000USD in the last year alone.

“Reading through your book brings back good memories of the workshops you did here in Mongolia. You've written it very concisely and clearly. Easy to follow and laid out in good step by step format. I've noticed that you're planning to do several more books this year. Let me know when they're ready!”

Alan Saffery, Tourism Consultant Competitiveness Initiative – Mongolia USAID funded economic & tourism development project

Travel Marketing Website Results Worth $200,000

Both Baja AirVentures & Austin's Alaska Adventures websites were created using the very techniques described step by step in Tourism Marketing Success©, now in its’ 2^nd edition. You can have this indispensable information in a just a few minutes electronically into your computer or via mail with the print version in a few days.

Did you think about this before?  What would 32, 64 or 128 new clients a year be worth to you?  

Or how about 3,200 or 6,400 or 128,000 new arrivals to your county, state or country be worth in economic development? Millions!
 

A 1562% Return on your Investment 

Let’s look at a typical and conservative scenario in sales conversion ratios (how many inquiries turn into paying clients/arrivals) in a tourism business.

If you are getting a 1000 unique visitors to your web site monthly, at 6% conversion ratio, this equate to 60 brochure requests, E-mail inquires or E-mail newsletter sign ups. If 20% of those sixty become clients over time, then you’ll convert 12 new clients monthly or 144 annually from the original 1000 per month. This is a conversation ratio of 1.2%.  

If your not getting these ratios now, then when you apply the tools from “Tourism Marketing Success”© to your marketing communications, you’ll really be happy

Now look at the enormous and profitable power if you increase your marketing material effectiveness by just 1% at each step!

Take the same 1000 monthly web site visitors, and increase the inquiries by just one percent to 7%, which equals 70 inquiries monthly. Now increase your conversation rate again by one percent to 21%, this equates to 14.7 new clients monthly or 176 annually. A difference of 32 new clients per year.

Check out below just how profitable this can be for you.
 

You too can earn $1000’s more annually through your improved marketing communications.